John DawsonSpecialist in Retail Innovation |
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ActivitiesRecent ActivitiesSince moving to a non-teaching part-time post as Professor of Marketing at The University of Edinburgh and Professor of Retail Studies at University of Stirling more time has been spent developing research programmes and working with doctoral students. As Visiting Professor at ESADE, Barcelona new joint work on innovation in retailing has been undertaken with Lluis Martinez-Ribes and on AI applications in retailing with Nuria Agell and Monica Casabayo. At Stirling, Edinburgh and Barcelona I am involved with active research into several aspects of retailing, distribution and marketing channels for consumer goods In recent years time was spent in periods as Visiting Professor at ESADE, Barcelona, The University of South Africa, Pretoria, the European University Insitute at Florence, Boconni University, Milan, the University of Marketing and Distribution Sciences, Kobe, Japan, Kobe University, and Saitama University, Japan. The Japan Society for the Promotion of Science and the Ministry of Education in Spain have been most generous in supporting some of these visits. A short period as Visiting Professor was undertaken at Institute of Marketing and Commerce, Wirtschaft Universitat, Vienna, in 2008. Work in ESADE, Barcelona, has been along two directions: developing ideas on New Commerce in Europe and exploring the ideas of fuzzy systems and logic to retail problems. The papers on "Is there a New Commerce in Europe?" and on "Wholesale distribution: The chimera in the channel?" and the joint publications with Nuria Agell and Monica Casabayo provide some ideas in this area. Work in Stirling is linked to research in internationalisation, with Steve Burt and Leigh Sparks, and also to delivering management development programmes across a range of retail topics as part of the ongoing work of Institute for Retail Studies. Recent research in Edinburgh has been with David Marshall and has been associated with a Food Standards Agency Scotland project on the availability of healthy food in Scotland. Work with co-researchers in Japan is involved in major projects on strategies of internationalisation of retailers. This programme of study, with Masao Mukuyama, at University of Marketing and Distribution Sciences, comprises a number of linked projects which build on each other over several years. They are looking into the nature of the adaptations by retailers that move internationally and on Other research work underway in Japan is with Professor Kaz Usui with a project on the history of DSG/Dixons (UK) using the newly created Dixons Archive and making comparisons with major Japanese electrical retailers. A project is underway with Professor Suyama at Kansai University in a study of branding communication strategy by the use of cross media in Japan and UK. With Professor Chieko Minami, Kobe University, we have research underway on customer relationship management and its effects on performance in retailers in Japan and the UK. Joint work has been underway for several years with Professor Roy Larke. This work has involved an on-going programme of interviews with major retailers exploring spatial and structural issues of strategy within the Japanese retail context and environment. A new, small but so far very rewarding, project was begun in 2007 with HortResearch, New Zealand. This project, working with researchers in Hort, is exploring in-store decision making of consumers and the effect of multiple merchandising methods on consumer decisions in supermarkets in New Zealand. Work on the development of a public policy framework for Serbia with Stipe Lovretta, at the Economic Faculty of Belgrade, has been undertaken during 2007 and 2008. This work complements ongoing studies of the factors underpinning managerial decisions on structural and spatial charges in retailer strategies and operations. If these projects link with your own work please feel free to make contact with me.I Presentations linked to these projects since 2005 are listed below. If you would like information on these presentations please contact me directly at or sProfessor Lovretta (Belgrade) on public policy initiatives in Serbia.
Other papers and reports are listed under research and publications If you have comments on any of the above papers please feel free to e-mail me and enter into discussion. |
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